If you are thinking of making the jump from being a domestic business to an international one, there are amazing dividends that can pay out in the long run. You need to consider the risk associated with such a leap, because little things like scheduling become a much larger concern. Time lines need to be tight, and the cultural differences come into play very quickly.
However, since 96% of the world’s population and two-thirds of the planet’s purchasing power is firmly established outside of the United States, there are unlimited untapped markets available to you. One of the best ways to grow a business is to operate at an international level.
Many companies choose not to expand internationally simply because they don’t know how to do it, or they are afraid of their own ignorance. The truth is that other countries have growing economies that are begging for new industry supply that your company can readily accommodate. This video further explains the benefits of expanding to an international level.