The holiday season is no doubt one of the busiest times of the year for just about every retailer. People begin purchasing gifts month in advance all of the way up to the day before Christmas, and sometimes even after. This means that shipping companies are also working overtime, but occasionally the job doesn’t get done in time for the holidays. With more and more people choosing to place orders online, several companies weren’t able to deliver in 2013. Fortunately, it seems that things turned around for the better this year.
One of the major causes for delays last year was poor weather conditions. Overall, this season has been warmer than last, meaning less snow and hazards standing in the way of shipping companies and their destinations. In fact, one market research firm believes that only 7% of orders placed this year did not make it to their destination in time for Christmas, compared to 12% last year.
Despite improved weather conditions, retailers still made their own preparations in avoid repeating the mistakes made in 2013. Rather than wait days, or even weeks, to fulfill orders, many retailers choose to prepare them the same day they were placed. This means that packages were ready to go on time, even if they were only ordered a few days before Christmas.
With unpredictable weather conditions, stock shortages, and increased orders, the holiday season can be one of the worst times of the year when it comes to delivering products on time. Fortunately, it seems that the events of 2013 were an anomaly and both retailers and shipping companies took the necessary steps to succeed this year.